Communications Technical Assistant – Social Media and Web Specialist

Job Order # Company Job Type Salary Location Application Deadline
10465884 USD 259 Full-Time DOE Wichita, KS 09/25/2017
Position Function: The social media and web specialist has an exciting opportunity to drive stakeholder engagement and support the district’s brand across all Wichita Public Schools web, social media and mobile properties, and will support district schools as they expand their audience engagement. The professional will be an active part of the news and media relations team, developing and writing stories for placement on social/web platforms as well as traditional outreach methods. The successful candidate will enjoy a fast-paced, dynamic environment, and will have the ability to develop creative solutions, research and write engaging content and monitor progress. The position requires a passionate professional who is committed to developing and enhancing relationships that support Wichita students and schools, and positively representing the mission and values of the district. Essential Performance Responsibilities: Develops strategies and maintain, coordinates and expands stakeholder engagement through the district’s social media and web presence Leverages and enhances integration of existing social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) to tell the district’s story Supports news and media relations team with the development of news stories for placement both on social media/web platforms and other outreach methods (media relations, Outlook, etc.). This may include attending district and community events to support coverage of key stories. Strategically supports schools, and builds capacity, to manage their school web content by providing content support and targeted training Trains campus and department staff on how to best utilize web content management system, and elected social media tools, to provide helpful information to stakeholders, and drive school social engagement Manages multiple social media accounts to strategically support administrators and schools, and build capacity with targeted training Actively uses Twitter during Board of Education meetings to inform and engage stakeholders Monitors various social media venues (including media sites) for troubleshooting and awareness, and serves as a member of the division crisis team responsible for social media monitoring Continuously evaluates district web site content, and develops/executes strategies to enhance the timeliness and effectiveness of content Uses measurement tools including Google Analytics and platform metrics to evaluate existing work, recommend strategies to grow engagement on district platforms. Reports to the team on performance metrics on a regular basis Monitors and enhances district mobile application to support stakeholder access to information Works with the team to effectively develop and implement marketing campaigns and community engagement programs Monitors the district’s brand representation online, and where necessary, suggests strategies for overcoming negative representations Coordinates the master content calendar for the main district web site and social media channels Closely collaborates with news and media relations, community engagement teams Evaluates expansion of district interaction on other social media platform Maintains professional contacts and keeps abreast of current trends through participation in professional organizations Assists staff with various projects as needed and provide general office support

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